Just Do It: The Nike Spirit in the Corporate World
Open PRAIRIE (South Dakota State University)Published 24 May 1994
Donald R. Katz
Citations101
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Abstract
Katz examines Nike, the company of the future, which understands the power of imagery and knows how to market those images all over the world. He also examines charges leveled against Nike and discusses the corporate spirit and strategies that have made for great success.
Keywords
Business, Management and Accounting