Effectuation
Edward Elgar Publishing eBooksPublished 29 February 2008
Saras D. Sarasvathy
Citations909
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Abstract
To effectuate is to engage in a specific type of entrepreneurial action. It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In Effectuation, Saras Sarasvathy explores the theory and techniques of non-predictive control for creating new firms, markets and economic opportunities.
Keywords
Economics, Econometrics and Finance