MOTIVATING, INFLUENCING, AND PERSUADING USERS: AN INTRODUCTION TO CAPTOLOGY
Published 19 September 2007
B. J. Fogg, Gregory Cueller, David R. Danielson
Citations54
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Abstract
Since the advent of modern computing in 1946, the uses of computing technology have expanded far beyond their initial role of performing complex calculations (Denning & Metcalfe, 1997). Computers are not just for scientists any more; they are an integral part of workplaces and homes. The diffusion of computers has led to new uses for interactive technology; including the use of computers to change people's attitudes and behavior-in a word: persuasion. Computing pioneers of the 1940s probably never imagined computers being used to persuade.
Keywords
Social SciencesDecision Sciences