Decision analysis and strategic policy formulation
Long Range PlanningPublished 1 December 1977Open access
Derek W. Bunn, Howard Thomas
Citations11
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Abstract
The role of decision analysis in the context of business policy is explored with the aid of a case study of a reorganization situation. This case study provides insights about the implementation of decision analysis in the policy field and also indicates guidelines for managers to follow in adapting the decision analysis approach to the resolution of the policy formulation problem.
Keywords
Business, Management and Accounting
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