login

A theory of achievement motivation

Medical Entomology and ZoologyPublished 1 January 1966
John W. Atkinson, N. T. Feather
Citations839

Abstract

This is a study of the theory of achievement - and the threat of failure. It asserts that a person's motive to achieve or to avoid failure, and also one's expectation of success in a venture, strongly influence the level of aspiration, preference for risk, and persistence.

Keywords

Business, Management and Accounting