Erratum
Journal of Product & Brand ManagementPublished 1 February 1997
Citations41
SJR quartileQ1
SJR score1.89
SNIP1.67
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Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509610152673. When citing the article, please cite: Wendy Lomax, (1996), “The measurement of cannibalization”, Marketing Intelligence & Planning , Vol. 14 Iss: 7, pp. 20 - 28.
Keywords
Business, Management and Accounting
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