Price and Choice Behavior
Journal of Marketing ResearchPublished 1 February 1972
Zarrel V. Lambert
Citations98
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Do behavioral differences exist among consumers who select items priced differently within the same product category? Analysis of 18 perceptual, personality, and economic variables compared across subjects selecting differently priced alternatives in 7 product lines revealed relationships between perceptual differences and price selections.
Keywords
Business, Management and Accounting
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