Body figure preferences of men and women: A comparison of two generations

Abstract

Inspired by the earlier work of Rozin and Fallon (1988), this study investigated some potential determinants of the most recent increase of eating disorders among women in this country. Measures of current, preferred attractive, and acceptable body images for opposite- and same-gender figures, in addition to the thinnest and heaviest figures the subjects found attractive, were obtained from the same generation cohort as these students' parents. While gender differences were found, so were cohort differences. These cohort differences speak to factors relevant to understanding why there has been such an increase in the frequency of eating disorders in Western culture since the late 1960s, especially among adolescent women. Possible implications for treatment of eating disorders are discussed. However, the authors note that further studies are needed to determine if the cohort differences found might reflect a developmental or a definite cohort effect.