Media Economics: Applying Economics to New and Traditional Media
Published 1 January 2004
Colin Hoskins, Stuart McFadyen, Adam Finn
Citations167
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Abstract
Introduction and Overview Demand and Supply Markets Consumer Behavior Production and Cost Revenue, Profit, Risk, and Managerial Decisions Market Structure, Theory of the Firm, and Industrial Organization Perfect Competition and Monopoly Monopolistic Competition and Oligopoly Pricing and Marketing Segmentation Advertising Labor Markets Government Intervention International Trade References Index
Keywords
Social Sciences