Perceptions of the Image of Beijing's Tourist Destinations——An Analysis of the Multi-dimensional Discourses on the Blogs from Chinese and Western Tourists
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Abstract
Currently,few scholars have adopted the newly-emerging approach of tourists' blogs to study their perceptions of the image of tourist destination.The paper,choosing the discourses on their blogs as focal point,tries to study the differences and similarities of their perceptions of Beijing's tourist destinations from the five multi-dimensional perspectives of prosperity,suitable dwelling and ecology,modernized metropolis,social harmony and economic and discuss the differences of these two different tourist groups in terms of their cultural background,ideology and consumptive level.Finally,some reasonable suggestions are offered regarding how to upgrade the experience evaluation of the Chinese and western tourists coming to Beijing.The study aims to stress the significance of tourist blogs in the study of the image of tourist destinations,hoping to contribute to the further development of cross-disciplinary discourses as well.