A Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships
Journal of MarketingPublished 1 January 1984
James C. Anderson, James A. Narus
Citations468
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
Building upon work from social exchange theory and channels of distribution, a model of distributor-manufacturer working relationships from the distributor's perspective is presented. An initial empirical test, using a structural equation methodology, provided acceptable support of the model, given some measurement limitations. Further work on modeling both perspectives of the exchange relationship is discussed.
Keywords
Business, Management and Accounting