Preferences between Product Consultants: Choices vs. Preference Functions
Journal of Consumer ResearchPublished 1 June 1977
Stewart W. Bither, Peter Wright
Citations28
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
Preferences for alternative types of individuals sought out as product consultants in a new product evaluation task were studied. In an “overt choice” manipulation a strong preference for consultants similar on certain ability dimensions was demonstrated. These results were not replicated in a more sterile profile evaluation task setting.
Keywords
Business, Management and Accounting
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