Perspectives on the European marketing strategy of US multinationals
European Journal of MarketingPublished 1 May 1976
Stephen Young, Neil Hood
Citations13
SJR quartileQ1
SJR score1.71
SNIP1.39
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Abstract
Presents the results of an empirical study of the activities of US multinationals manufacturing in Scotland. Provides an examination of the aspects of strategies for market entry and development. Concentrates specifically on market planning issues, providing data illustrating some of the problems faced by US multinationals.
Keywords
Economics, Econometrics and FinanceBusiness, Management and Accounting
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