Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
Published 16 September 2016
Shelby D. Hunt
Citations86
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Abstract
1. Introduction 2. Natural Philosophy and the Rise of Science: From Plato to Hegel 3. The Development of the Philosophy of Science Discipline: From Classical Realism to Logical Empiricism 4. The Rise and Fall of Historical Relativism in Philosophy of Science 5. Post-Relativistic Philosophy of Science 6. On Science, Qualitative Methods, and Marketing Research 7. On Truth and Marketing Research 8. On Objectivity and Marketing Research 9. On Scientific Realism and Marketing Research
Keywords
Business, Management and Accounting