Hazard images, evaluations and political action: The case of toxic waste incineration
Published 1 January 1991
George Cvetkovich, Timothy C. Earle
Citations5
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Abstract
Effective communication about risks depends on having a valid model of how audiences react to risk information. Recent research, especially experimental psychology studies, suggests among other things that individual reactions are heavily dependent upon cognitive processes in general and imaginative processes in particular (Slovic 1987). Faced with the task of judging the risks of never, or rarely, experienced events, the individual imagines possible states and makes evaluations based on these generated images.
Keywords
Social SciencesEngineering
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