The Sustainability Imperative
121 Citations•2021•
Daniel C. Esty
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Abstract
Most executives know that how they respond to the challenge of sustainability will profoundly affectthe competitiveness—and perhaps even the survival—of their organizations. Yet most are flailingaround, launching a hodgepodge of initiatives without any overarching vision or plan. That's notbecause they don't see sustainability as a strategic issue. Rather, it's because they think they're facing an unprecedented journey for which there is no road map.