Methods for Testing and Evaluating Survey Questions
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TL;DR
Not a great deal is known about many aspects of pretesting, including the extent to which pretests serve their intended purpose and lead to improved questionnaires.
Abstract
The authors hope that this book will be valuable to students training to become the next generation of survey professionals, to survey researchers seeking guidance on current best practices in questionnaire evaluation and testing, and to survey methodologists designing research to advance the field and render the current chapters out of date. This chapter presents an overview of the field and of the chapters that follow.