Research Methods for Media and Communication
Published 15 December 2008
Niranjala Weerakkody
Citations118
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Abstract
\n\t\t\t\t\tA user friendly and comprehensive introduction to media and communications research. It introduces the various qualitative and quantitative research methods commonly used in the social sciences as applied to media studies, communication, journalism, public relations and advertising. Author from Deakin University, Australia.<br />\n\t\t\t\t
Keywords
Social Sciences