Travel Storytelling Theory and Practice

Abstract

Building on semiological research (i.e., the study of signs and symbols of all kinds) investigating the use of symbols in cinematic portrayals of travel behavior, this article describes a phase dynamics theory of epiphany travel behavior. Core propositions of the theory include (1) epiphany travel behavior and storytelling about such travel includes identifiable phases: prequel, awakening, journey, catharsis, and post-journey storytelling and reinterpreting; (2) world and personal blocks occur; (3) during the journey the protagonist recognizes the need for help and experiences help from key facilitators to reach desired physical locations and other goal objects; and (4) experiencing an archetypal force is an outcome of the journey. Such theory building provides a gestalt view and understanding of epiphany travel behavior.