The Views of Marketing Recruiters, Alumni and Students about Curriculum and Course Structure
Journal of Marketing EducationPublished 1 August 1985
Michael Ursic, Craig Hegstrom
Citations36
SJR quartileQ1
SJR score0.92
SNIP1.81
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Abstract
There is a general lack of information regarding the most appropriate manner of structuring marketing curricula and courses. This article reports the results of a survey of marketing recruiters, alumni and students regarding their attitudes about the importance of various marketing skills, courses and teaching methods and presents several practical implications regarding curriculum and course design.
Keywords
Social SciencesBusiness, Management and Accounting