Exploring user acceptance of technology using social networks
The Journal of High Technology Management ResearchPublished 1 January 2009
Liaquat Hossain, A.K.M. De Silva
Citations128
SJR quartileQ1
SJR score0.81
SNIP1.59
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TL;DR
The possibility for extending TAM to incorporate the influence of the different types of social ties as a new theoretical construct is explored and preliminary analysis of data from a virtual community results show that weak and strong ties influence technology acceptance.
Abstract
The technology acceptance model (TAM) has been widely used to study user acceptance of new computer technologies. However, it does not incorporate social structure and influence as a significant factor. In this study, we ask the following questions: (i) What are the limitations of the existing TAM for studying virtual community? (ii) What is effect of social networks on user acceptance of technology for virtual community? and (iii) How can the influence of different types of social ties serve as a basis for exploring the user acceptance of technology in a virtual community? Here, we explore the possibility for extending TAM to incorporate the influence of the different types of social ties as a new theoretical construct. Preliminary analysis of data from a virtual community results show that weak and strong ties influence technology acceptance. The findings enable HCI researchers to account for influence of social ties in future investigations using TAM. © 2009 Elsevier Inc. All rights reserved.
Keywords
Social SciencesDecision Sciences
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