Regional-Spatial Analysis in Marketing
Journal of MarketingPublished 1 January 1983
Ε. T. Grether
Citations17
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
Regional-spatial analysis should be part of the framework of micro-macro marketing, in order to fully portray the basic hetereogeneity and entrepreneurship of modern markets and marketing. In recent years this type of analysis has been underemphasized, but given time and scholarly leadership, the balance will be restored because vertical channel and spatial organization and relations are organically linked.
Keywords
Business, Management and Accounting