MARKETING TO OUR AGING POPULATION: RESPONDING TO PHYSIOLOGICAL CHANGES
Journal of Consumer MarketingPublished 1 March 1988
Charles D. Schewe
Citations86
SJR quartileQ1
SJR score0.97
SNIP1.02
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TL;DR
Some natural physiological processes are discussed and some implications for marketing are presented that are not always a reasonable correlate to chronological age.
Abstract
Marketers, public policy makers, and society in general have tended to use chronological age as a means of defining the maturing consumer market. Yet people age physiologically—and chronological age is not always a reasonable correlate to this process. This article discusses some natural physiological processes and presents some implications for marketing.
Keywords
Psychology