Strategic issues faced by Ontario hotels

Abstract

Limited research exists on the current strategic issues and the strategies utilized by hoteliers of Ontario, Canada. The researchers conducted a pilot study by utilizing an e‐mail survey, attempting to identify the current strategic issues and strategies implemented by Ontario hotels. The results showed that the most concerned issues by the Ontario hoteliers are: lacking financial and government support, changing customer needs, increasing power of customer purchasing through the internet and the top Internal environment concern is related to the human resources. The survey findings suggest the imperative requirement for awareness and focus of the changing environmental variables affecting the Ontario lodging industry.