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Advertising and the Professions

International Journal of AdvertisingPublished 1 January 1984
Stanley Siebert
Citations9
SJR quartileQ1
SJR score2.91
SNIP2.57

Abstract

Why do the self-regulating professions, such as medicine and law, ban advertising? What would be the consequences for the price and quality of professional services if the ban on advertising were lifted?

Keywords

Economics, Econometrics and FinancePharmacology, Toxicology and Pharmaceutics