Customer Experience: Future Trends and Insights
Published 9 September 2010
Colin Shaw, Qaalfa Dibeehi, Steven Walden
Citations39
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Abstract
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share
Keywords
Business, Management and Accounting