Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation
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TL;DR
This study of prosthodontists and their choice of opinion leaders draws data from both national and local samples of professionals to explain the use of nonprecious alloys as a gold substitute in dental restorations.
Abstract
Journal Article Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation Get access Dorothy Leonard-Barton Dorothy Leonard-Barton Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 11, Issue 4, March 1985, Pages 914–926, https://doi.org/10.1086/209026 Published: 01 March 1985 Article history Received: 01 August 1983 Revision received: 01 August 1984 Published: 01 March 1985