Comparing Perceptions of Event Management Curriculum: A Factor-Correspondence Analysis

Abstract

This study aims to provide some insights into the current status of event management curriculum in Korea as perceived by major stakeholders in event management higher education: industry professionals, students, and educators. Responses to 408 questionnaires were analyzed using factor-correspondence analysis. The factor analysis finds three most important dimensions of event management curriculum: Event Planning & Operations, Event Sponsorship and Marketing, and Field Experiences. A correspondence analysis further exhibits the relationship between major stakeholders and the curriculum factors. The implications for event management higher education are also presented.