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Profitability and intangible assets: another look at advertising and entry barriers

Applied EconomicsPublished 1 March 1981
W. Duncan Reekie, Pat Bhoyrub
Citations34
SJR quartileQ2
SJR score0.62
SNIP0.89

Abstract

(1981). Profitability and intangible assets: another look at advertising and entry barriers. Applied Economics: Vol. 13, No. 1, pp. 99-107.

Keywords

Economics, Econometrics and FinanceBusiness, Management and Accounting