Price recollection and perceived value in restaurants
Cornell Hotel and Restaurant Administration QuarterlyPublished 1 February 1995
Nicholas M. Kiefer
Citations12
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Abstract
This study looks at the relationship of restaurant customers' recollection of what they paid for a meal and their perceived value of that dining experience. For instance, those who experienced the dining occasion as less than adequate remember the amount of the check as less reasonable than it actually was. Customers who thought the restaurant gave them good value recall paying close to what they actually paid.
Keywords
Business, Management and Accounting
PubMedManaging price, gaining profit.
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