Customers As Innovators: A New Way to Create Value
Harvard business reviewPublished 1 April 2002
Stefan Thomke, Eric von Hippel
Citations1,017
SJR quartileQ2
SJR score0.55
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Abstract
R&D has long been a costly and inexact process. Now some companies are trying a radically new approach, giving customers the tools to design and develop their own products.
Keywords
Business, Management and Accounting