Leisure Travel: Making it a Growth Market...Again!
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Abstract
PERSPECTIVES ON LEISURE TRAVEL. Leisure Travel: The New Necessity. Golden Ages and Lost Horizons. The Future of Travel: Rosy Forecasts and Realistic Probabilities. THE PSYCHOLOGY OF TRAVEL. Why People Travel and Why They Don't: The Concept of Allocentrism and Psychocentrism. Why Destination Areas Rise and Fall in Popularity. Escorted Tours: Why Psychocentrics Love 'em. The Failure of a Promise. Where in the World Are People Going Now that There's No Place to Go?. TRAVEL MARKETING DYNAMICS. Effective Marketing to Allocentrics and Psychocentrics. Examples of Effective Marketing to Allocentrics and Psychocentrics. Developing the Leisure Travel Market...Again!. The Greening of Travel. Final Thoughts. Index.