A Strategic Model of the US. Brewing Industry: 1952-1971.
Academy of Management JournalPublished 1 December 1978
Kenneth J. Hatten, Dan Schendel, A. C. Cooper
Citations287
SJR quartileQ1
SJR score10.53
SNIP3.95
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Abstract
Quantitative models of business strategy can be developed upon the key relationship between a firm's objectives, its strategy and the environment in which it operates. To be meaningful, this paper ...
Keywords
Business, Management and Accounting