The creation of company cultures: The role of stories and human resource systems
Human Resource ManagementPublished 1 March 1984
Alan L. Wilkins
Citations165
SJR quartileQ1
SJR score3.66
SNIP2.79
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Abstract
Abstract This article shows how informally told stories and human resource systems help create strong company cultures which can support a corporate strategy. It explains why stories are so powerful in creating company culture. It also suggests how managers can deal with negative stories and encourage the telling of positive stories both through their personal behavior and through the human resource systems they manage.
Keywords
Social SciencesBusiness, Management and Accounting
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