Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results
Advances in international marketingPublished 1 January 2011
Marko Sarstedt, Jörg Henseler, Christian M. Ringle
Citations1,210
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This study is the first to deliver an in-depth analysis and a comparison of the available procedures to statistically assess differences between group-specific parameters in PLS path modeling, and offers two important methodological extensions of existing research.
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Agricultural and Biological SciencesBusiness, Management and Accounting
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