How to Evaluate your Company Image
Journal of MarketingPublished 1 October 1959
John F. Bolger
Citations33
SJR quartileQ1
SJR score13.39
SNIP5.22
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TL;DR
The highlights of a new and unique approach to this problem of how to create the right kind of public image for their company are explained.
Abstract
One of the most popular subjects among marketing men Is how to create the right kind of public image for their company. This article explains the highlights of a new and unique approach to this problem. The method has been used successfully by a number of Chicago companies and advertising agencies.
Keywords
Business, Management and Accounting