An experimental approach to improve student attitudes toward careers in selling
Journal of the Academy of Marketing SciencePublished 1 December 1983
Thomas H. Stevenson, Christie H. Paksoy
Citations14
SJR quartileQ1
SJR score6.90
SNIP4.39
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Abstract
Students' negative attitudes toward careers in selling are well documented in the literature. This study shows how such attitudes can be improved by minor changes in course content of the introductory marketing course. Such changes are necessary if the full potential of the personal selling component is to be realized.
Keywords
Social SciencesBusiness, Management and Accounting