Positioning: The Example of the Lower Rio Grande Valley in the Winter Long Stay Destination Market
Journal of Travel ResearchPublished 1 October 1992
John L. Crompton, Paul C. Fakeye, Chi-Chuan Lue
Citations165
SJR quartileQ1
SJR score3.10
SNIP3.31
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
A primary target market for the subtropical lower Rio Grande Valley region of South Texas is long-stay winter visitors from the midwest states. This target market is aggressively pursued by other destinations with warm winter temperatures. This article describes a six-stage process that was used to develop a position for the Valley which is unique in the minds of its prospective target market visitors, clearly differentiating it from its competitors.
Keywords
Social Sciences
Journal of Travel ResearchImage Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley
1,632 Citations1991Paul C. Fakeye, John L. Crompton
Journal of Travel ResearchImage as a Factor in Tourism Development
1,127 Citations1975John Douglas Hunt
Positioning: The Battle for Your Mind
1,073 Citations1981Al Ries, Jack Trout
Journal of Marketing ResearchIssues and Advances in Segmentation Research
801 Citations1978Yoram Wind
The author reviews the current status and recent advances in segmentation research, covering segmentation problem definition, research design considerations, data collection approaches, data analysis procedures, and data interpretation and implementation.
Business HorizonsPositioning your product
433 Citations1982David A. Aaker, J.Gary Shansby
The positioning decision is often the crucial strategic decision for a company or brand because the position can be central to customers ' perception and choice, decisions.
Hospitality and Travel Marketing
413 Citations2022Alastair M. Morrison
Journal of Travel ResearchA New Approach to Image Analysis Through Multidimensional Scaling
208 Citations1978Jonathan N. Goodrich
Annals of Tourism ResearchFinland's competitive position as a destination
153 Citations1986Antti Haahti
Journal of Marketing ResearchSome Practical Considerations in Market Segmentation
96 Citations1978Shirley Young, Leland Ott +1 more
Annals of Tourism ResearchMultidimensional scaling and tourism research
66 Citations1988M.M. Fenton, Philip L. Pearce
It is concluded that the multidimensional scaling approach can provide more than a complex technique for simplifying data sets and can be used to test hypotheses and conceptual arguments in the tourist literature.
Journal of Travel ResearchPositioning a Province Using Travel Research
52 Citations1982Arch G. Woodside