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Selective Perception of Political Candidates

Public Opinion QuarterlyPublished 1 January 1971
Drury R. Sherrod
Citations60
SJR quartileQ1
SJR score1.72
SNIP1.59

Abstract

This study investigates voters' selective perception of political candidates' positions as a means of maintaining cognitive consistency between their own position on issues and their candidate preferences. The results indicate that, under certain conditions, voters preferring a particular candidate do selectively perceive that candidate's position on an issue in such a way as to make it consistent with their own.

Keywords

PsychologySocial Sciences