Customer Coalitions in the Electronic Marketplace

Abstract

In the last few years, the electronic marketplace has witnessed an exponential growth in worth and size, and projections are for this trend to intensify in coming years While the Internet offers great possiblities for creation of spontaneous communities, this potential has not been explored as a means for creating economies of scale among similar-minded customers This demonstration (TSCYOO) ’ will illustrate the economic incentives behind formation of buying clubs and achivement of effect of economies of scale within temporary agent coalitions The demonstration will also focus on coalition formation mechanisms for creation of such buying clubs