Social Identity and Health: An Intergroup Communication Approach to Cancer

The ways in which group identifications and stereotypes can inform the authors' understanding of cancer prevention and treatment as well as more general social processes surrounding the experience of cancer are described.

Abstract

This article describes the ways in which group identifications and stereotypes can inform our understanding of cancer prevention and treatment as well as more general social processes surrounding the experience of cancer. From a perspective grounded in social identity theory, we describe the ways in which understanding primary identities (i.e., those associated with large social collectives such as cultural groups), secondary identities (i.e., those associated with health behaviors), and tertiary identities (i.e., those associated with cancer) can help explain certain cancer-related social processes. We forward a series of propositions to stimulate further research on this topic.