Predicting online grocery buying intention: a comparison of the theory of reasoned action and the theory of planned behavior
International Journal of Information ManagementPublished 8 November 2004
Torben Hansen, Jan Møller Jensen, Hans Stubbe Solgaard
Citations545
SJR quartileQ1
SJR score6.26
SNIP6.93
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
TL;DR
Results suggest that the theory of planned behavior (with the inclusion of a path from subjective norm to attitude) provides the best fit to the data and explains the highest proportion of variation in online grocery buying intention.
Abstract
This paper tests the ability of two consumer theories—the theory of reasoned action and the theory of planned behavior—in predicting consumer online grocery buying intention. In addition, a comparison of the two theories is conducted. Data were collected from two web-based surveys of Danish (n=1222) and Swedish (n=1038) consumers using self-administered questionnaires. These results suggest that the theory of planned behavior (with the inclusion of a path from subjective norm to attitude) provides the best fit to the data and explains the highest proportion of variation in online grocery buying intention.
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
Organizational Behavior and Human Decision ProcessesThe theory of planned behavior
84,784 Citations1991Icek Ajzen
Psychological BulletinStructural equation modeling in practice: A review and recommended two-step approach.
39,761 Citations1988James C. Anderson, David W. Gerbing
Journal of the Royal Statistical Society Series A (General)Multivariate Data Analysis.
35,845 Citations1973H. Herne, William W. Cooley +1 more
Journal of the Academy of Marketing ScienceOn the evaluation of structural equation models
20,581 Citations1988Richard P. Bagozzi, Youjae Yi
Multivariate Data Analysis
18,815 Citations1997Jürgen W. Einax, Heinz W. Zwanziger +1 more
From Intentions to Actions: A Theory of Planned Behavior
17,887 Citations1985Icek Ajzen
There appears to be general agreement among social psychologists that most human behavior is goal-directed (e. g., Heider, 1958 ; Lewin, 1951), and human social behavior can best be described as following along lines of more or less well-formulated plans.
Contemporary Sociology A Journal of ReviewsStructural Equations with Latent Variables.
17,606 Citations1991Clifford C. Clogg, Kenneth A. Bollen
Journal of the Academy of Marketing ScienceOn the Evaluation of Structural Equation Models
15,750 Citations1988Richard P. Bagozzi, Youjae Yi
Social ForcesTesting Structural Equation Models.
8,255 Citations1995Clifford C. Clogg, Kenneth A. Bollen +1 more
Journal of RetailingAssessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
6,351 Citations2000J. Joseph Cronin, Michael K. Brady +1 more
Journal of Consumer ResearchMeasuring the Involvement Construct
5,888 Citations1985Judith Lynne Zaichkowsky
Journal of Consumer ResearchThe Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research
3,850 Citations1988Blair H. Sheppard, Jon Hartwick +1 more
Consumer Behavior and Marketing Strategy
1,747 Citations1990J. Paul Peter, Jerry C. Olson
This chapter discusses consumer behavior, electronic Commerce, and Channel Strategy, and the environment in terms of cultural and Cross-Cultural Influences.
Journal of the Academy of Marketing ScienceExploring the Implications of the Internet for Consumer Marketing
1,384 Citations1997Robert A. Peterson, Sridhar Balasubramanian +1 more
The World of Goods
1,186 Citations2002Professor Mary Douglas, Mary Douglas +1 more
Information & ManagementInternet-based e-banking and consumer attitudes: an empirical study
1,036 Citations2002Ziqi Liao, Michael Tow Cheung
Regression analysis shows that the life content of products, transactions security, price, vendor quality, IT education and Internet usage significantly affect the initial willingness of Singaporeans to e-shop on the Internet.
Journal of Business ResearchEvaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods
869 Citations1998Lisa R. Klein
A new model of consumer information search is proposed that integrates the principles of information economics and a goods classification model based on the search/experience/credence paradigm to facilitate a greater understanding by marketers and academics of how a medium can influence consumer informationSearch through its impact on the critical information consumers have access to prior to product usage.
Journal of Business EthicsPredicting Unethical Behavior: A Comparison of the Theory of Reasoned Action and the Theory of Planned Behavior
830 Citations1998Man Kit Chang
Comparisons of the validity of theory of reasoned action and theory of planned behavior as applied to the area of moral behavior using structural equation modeling indicate that perceived behavioral control is a better predictor of behavioral intention then attitude.
Journal of RetailingAn online prepurchase intentions model
780 Citations2001Soyeon Shim, Mary Ann Eastlick +2 more
Results show that intention to use the Internet to search for information was not only the strongest predictor of Internet purchase intention but also mediated relationships between purchasing intention and other predictors.
Medical Entomology and ZoologyConsumer Behavior: Building Marketing Strategy
656 Citations1997Del I. Hawkins, David L. Mothersbaugh
Journal of Consumer ResearchThe Theory of Reasoned Action Applied to Coupon Usage
652 Citations1984Terence A. Shimp, Alican Kavas
Journal of the Academy of Marketing ScienceWhy Don't Some People Complain? A Cognitive-Emotive Process Model of Consumer Complaint Behavior
468 Citations1998N. Stephens, Kevin P. Gwinner
Information & ManagementInternet-based e-shopping and consumer attitudes: an empirical study
454 Citations2001Ziqi Liao, Michael Tow Cheung
It is suggested that Internetbased B2C e-commerce can be introduced or promoted along similar dimensions in socio-geographically and technologically similar situations.
Journal of Business ResearchConsumer Acceptance of the Internet as a Channel of Distribution
314 Citations1999Dirk Van den Poel, Joseph Leunis
Results indicate that WWW offers with a mix of risk relievers are evaluated favorably and can even challenge specialty store alternatives and represent the breakthrough of non-store retailing.
Journal of Retailing and Consumer ServicesPossible determinants of consumers’ adoption of electronic grocery shopping in the Netherlands
294 Citations2001Peter C. Verhoef, Fred Langerak
The Sociological ReviewFood, Memory and Meaning: The Symbolic and Social Nature of Food Events
253 Citations1994Deborah Lupton
International Journal of Information ManagementExpectations versus reality: a snapshot of consumer experiences with Internet retailing
248 Citations2000Steve Elliot, Sue Fowell
The study found that consumers' expectations of convenience, customised service and access to a wider variety of products were realised in 70% of cases, but consumer concerns about security, ease of use, levels of service and overall cost pose significant constraints on growth.
Journal of Marketing ResearchShaping the Route to Attitude Change: Central versus Peripheral Processing through Comparative versus Noncomparative Advertising
168 Citations1989Cornelia Dröge
British Food JournalAttitudes and Food Choice Behaviour
108 Citations1994Keith E. Thompson, Nikolaos Haziris +1 more
Journal of Interactive MarketingAn internet culture?: Implications for marketing
40 Citations1998Stef Nicovich, T. Bettina Cornwell
The concept of a bridge culture as exhibited by the internet is presented and the implications of such a phenomenon for marketers in terms of interactive international communication are discussed.
International Journal of Conflict ManagementA BEHAVIORAL THEORY OF ARBITRATOR ACCEPTABILITY
38 Citations2000Richard A. Posthuma, James B. Dworkin
Social acceptability and intentions to eat beef: an expansion of the Fishbein-Ajzen model using reference group theory
36 Citations1989Stephen G. Sápp, Wendy J. Harrod