Type A Behavior, Experience, and Salesperson Performance

Abstract

The findings of this study indicate that Type A behavior pattern, working indirectly through role clarity and effort, has a significant impact on performance. Experience was also found to relate to performance both directly and through role clarity. In the particular type of outcome-based sales setting where individual autonomy and entrepreneurship are encouraged, personal characteristics have significance for performance. Recruiting appropriate salespeople and retaining effective experienced individuals is critically important in environments that emphasize individualism and internal competition.