The importance of affective quality
Communications of the ACMPublished 1 September 2005
Ping Zhang, Na Li
Citations229
SJR quartileQ1
SJR score1.15
SNIP3.34
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Abstract
Users aren't always rational logical beings---emotion plays an often overlooked role in user acceptance of technology.
Keywords
Computer ScienceDecision SciencesSocial Sciences
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The following is a preview of Don Norman's forthcoming book, which has a working title of Emotion and Design.
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