Forecasting the Effects of Television Programming upon Electricity Loads
Journal of the Operational Research SocietyPublished 1 January 1983
Derek W. Bunn, Jeremy P. Seigal
Citations13
SJR quartileQ1
SJR score0.92
SNIP1.26
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Abstract
In Britain, the demand for electricity has been observed to rise sharply at the end of popular television programmes. This presents a serious forecasting problem for the Central Electricity Generating Board in the economic scheduling of standby reserve generation. This report provides some insights into the determinants of the problem and a multivariate forecasting aid through regression analyses on television audience measurements.
Keywords
Economics, Econometrics and FinanceEngineering