E-Profit: High Payoff Strategies for Capturing the E-Commerce Edge
Swarthmore College Works (Swarthmore College Libraries)Published 4 April 2000
Peter S. Cohan
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Abstract
Part 1 Winning the economic case for E-Commerce: the evidence of high-payoff E-Commerce applications financial evaluation of E-Commerce how E-Commerce creates competitive advantage. Part 2 Managing the transition to E-Commerce: getting senior management online evaluating potential applications leading change sustaining change. Part 3 Building the E-Commerce infrastructure: designing the architecture evaluation suppliers negotiating the deals managing the implementation.
Keywords
Engineering