Persuasion in Society
Medical Entomology and ZoologyPublished 14 March 2011
Herbert W Simons and Jean Jones
Citations105
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Abstract
Persuasion in Society combines contemporary rhetorical theory and criticism with social scientific theory and research to help readers understand and practice more effective persuasion. Features include the presentation of a dual perspective - the persuader and persuadee; integration of ethical issues throughout; application of theory in practical situations; and inclusion of stories and visual components to enhance learning.
Keywords
Psychology