Strategic Performance Management: Leveraging and Measuring Your Intangible Value Drivers
Strategic DirectionPublished 28 December 2007
Bernard Marr
Citations92
SJR quartileQ4
SJR score0.10
SNIP0.01
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
Introduction - Intangible Assets in Today's Business Landscape Identifying the Key Value Drivers - Intangible Assets Map Visualising and Communicating Intangibles - Mapping Them Measuring Business Performance of Intangibles Reporting and Disclosing Intangibles Taking Action and Delivering Value - Case Studies.
Keywords
Business, Management and Accounting