The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement
Journal of Consumer ResearchPublished 1 June 1986
Andrew A. Mitchell
Citations522
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
Journal Article The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement Get access Andrew A. Mitchell Andrew A. Mitchell Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 13, Issue 1, June 1986, Pages 12–24, https://doi.org/10.1086/209044 Published: 01 June 1986 Article history Received: 01 May 1983 Revision received: 01 January 1986 Published: 01 June 1986
Keywords
Social SciencesBusiness, Management and Accounting
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