LANGUAGE GAMES IN ONLINE FORUMS.
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TL;DR
Using Wittgenstein's (1953, 1969) language game paradigm, the discourse of three online forums devoted to a popular managerial topic is analyzed, suggesting implications for developing successful venues for information sharing online.
Abstract
Using Wittgenstein's (1953, 1969) language game paradigm, we analyze the discourse of three online forums devoted to a popular managerial topic. Four major dimensions shape our analysis: roles, legitimacy and authority, identity, and linguistic style. The forums exhibit commonalities and differences in these dimensions, suggesting implications for developing successful venues for information sharing online.